In Product Marketing, We Call It Differentiation

"LET'S RUN through this again. Vladimir Putin is not a nice man. The KGB,
with whom the young Vlad earned his reputation as a people person, was not
Russia's answer to the Rotary Club. As a direct consequence, Russian traditions
of democracy remain wafer thin, a cracked veneer that fails utterly to conceal
thuggery, rigged votes, oligarchic mafias, corruption, and the corpses of
journalists. Are we clear? Russia's current identity is composed, meanwhile, of
a volatile mixture of intense nationalism and paranoia. Its rulers, whatever
their labels, take it as read that their country exists under permanent threat
of encirclement by its enemies."
-- Ian Bell on "the new cold war", Sunday Herald, August 25, 2008

Wait! Here's what another professional writer can do with the same boiler plate:

"Let's run through this again. George H.W. Bush Sr. is not a nice man. The
CIA, with whom the young Bush earned his reputation as a people person, was not
exactly the Rotary Club. He and his cronies have created a political dynasty,
and as a direct consequence, U.S. traditions of democracy remain wafer thin, a
cracked veneer that fails utterly to conceal thuggery, rigged votes, oligarchic
mafias, corruption, and the corpses of journalists. Are we clear? The United
State's current identity is composed, meanwhile, of a volatile mixture of
intense nationalism and paranoia. Its rulers, whatever their labels, take it as
read that their country exists under permanent threat of terrorist attacks by
its enemies."
--Bruce on "the new cold war," The River Blog, August 26th, 2008